Edge Theory
Brain fuel for leaders who think differently.
Short, sharp, relevant and usable hits that rewire your perspective on growth, resources, and value.
Deploy today. No fluff. No commitment. Just better thinking.
WHITEPAPERS/ARTICLES:
Perspective Beats Playbooks
You don't need another framework. You need to see your business differently.
Most business content tells you what to do. Edge Theory shows you how to think so the right moves become obvious.
The Edge Theory Promise:
Read for 5 minutes. Walk away with one idea that shifts how you see your business. Apply it immediately. Repeat.
This isn't motivation. It's mental rewiring. The kind that makes you say "I can't unsee this now" and changes how you operate forever.
B. Haugen (Tromsø, Norway)
"I only wish we started thinking and operating this way years earlier."
How Edge Theory Works
1
Access the Library
Sign up once. Get instant access to everything. No drip campaigns. No gating. Just take what you need.
2
Pick What Resonates
Read an essay. Download a framework. Consume at your pace. Each piece is designed to stand alone.
3
Deploy Immediately
Apply one insight this week. Watch how it changes your decisions. Perspective compounds faster than tactics.
Omar Hassan, Elevate (London, UK)
"Jeff taught me that sucking at business was not a natural or acceptable state. Now I build what I want and create value for me and others."
Not Your Typical Business Content
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What Edge Theory IS:
- Battle-tested insights from hundreds of leaders from 100+ countries
- Useful friction that challenges your assumptions
- Tactics and strategies you can deploy now
- Perspective shifts that compound over time
- Free brain fuel with zero sales pressure
Start Thinking Differently
Join hundreds of CEOs, founders, and other business leaders who've rewired their perspective on growth, resources, and exits.
Who's Behind the Edge Theory?
I’m Jeff Spence—for a quarter of a century I’ve worked with hundreds of business leaders and have broken, then fixed, then broke again, and fixed again, businesses in over a hundred countries across every imaginable stage and industry. I’m here to rewire perspective and to see mindsets shift to the point where the you can't unsee what you can do and what needs to be done.
Want tidy advice? Wrong site. Ready for useful friction to build and attract fuel? You’re home.
