The Edge Protocol

This isn’t a management theory—it’s a battle plan.

Most businesses copy big-company playbooks. They prioritize the wrong stuff. Safety. Predictability. Mediocrity.

The Edge Protocol flips that script, showing leaders how to sharpen their superpowers, solve big-ass problems, craft an epic that attracts resources, and align resources to solve what matters.

Built from decades of global deals, CEO coaching, and hard-won victories, the Edge Protocol is how serious business leaders escape constraints and win where others stall.

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Common Questions about The Edge Protocol

There's nothing standard about the edge protocol. By definition, it's... out on the edge. The following FAQs will help you better understand what it is and how it might be a fit for you.

Who is The Edge Protocol for?

What will the Edge Protocol do for my business?

How is The Edge Protocol delivered? In person? As a course?

How can this be integrated into my business?

Jaime Almirón, Croté

Everything has changed. Jeff immediately understood both the essence of the problem and the opportunity it presented for us. What we thought was killing our business is now our greatest strength.

Jon Newsome, CEO Presentation Partners

Jeff's strategic acumen amidst business complexity is so profound, it makes you want to rejoice! I'm tempted to create dire scenarios just to see if I can stump him.

Whitney Blanco, PhD, Co-Founder, Acreage

I wished I had met him earlier in my life. I would have enjoyed life more and probably made a lot more money.

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