Edge Theory
Brain Fuel For the Unconstrained
I’m Jeff Spence—for a quarter of a century I’ve lived on the far edge of markets and maps. I’m not here to motivate—I’m here to rewire perspective, because perspective beats playbooks. I love to see mindsets shift to the point where the impossible looks obvious and you can't unsee what now needs to be done.
Want tidy advice? Wrong site. Ready for useful friction to build and attract fuel? You’re home.
WHITEPAPERS/ARTICLES:
Content from the Edge
Access the set of short, sharp hits that rewire how you'll see business growth. Essays, e-books, and frameworks designed to replace big-company theater with moves that create leverage, momentum, and enterprise value. Dive in now. Â
Access the Edge TheoryPODCAST:
Edge Theory:Â with Jeff Spence
Signal, not noise. Three short episodes a week plus one deep-dive—useful friction, real stories, and moves you can deploy immediately. Perspective always beats playbooks and this is where your perspective will take on a new form.
Available October 2025The Edge Theory: with Jeff Spence podcast will be live in October 2025.Â
This podcast will dive into helping business leaders around the world take on important in lifelong perspective changes about their business, their role in their business, and what they should expect from their business for them and those around them.Â
Omar Hassan, Elevate (London, UK)
"Jeff taught me that sucking at business was not a natural or acceptable state. Now I build what I want and create value for me and others."
Access the Edge Theory Library
Join hundreds of CEOs, founders, and other business leaders in discovering how to see the world of business differently—way differently—so you can quickly gain control of your business, grow the hell out of it, and exit on your terms.Â
The Edge Theory includes a library of downloads, podcasts and unique, irreverent, but infrequent newsletters that will come when something extraordinary and useful. Let's go.Â
B. Haugen (Tromsø, Norway)
"I only wish we started thinking and operating this way years earlier."
