Edge Protocol

A battle plan—not business theater.

Stop chasing resources like a desperate startup. Start attracting them like the valuable business you actually are. Built from wins and losses across 6 continents, 100+ countries, 30+ currencies and about every industry.

Book a 30-min Edge Briefing

See How it Works

You're Stuck in the Resource Trap

Every day you're hustling for the same things: better clients, top talent, strategic partners, growth capital. But you're playing the game wrong.

You're chasing resources instead of attracting them. You're pitching instead of being pursued. You're competing on price instead of commanding premium.

The Edge Protocol flips this entire dynamic. Instead of begging for fuel, you become magnetic for it.

The truth:

Resources don't chase mediocrity. They chase differentiation. They chase businesses that solve problems clients didn't even know they had.

How the Edge Protocol Works

1

Define Why You Even Matter

Most businesses are solving yesterday's problems or tomorrow's fantasies. We help you find your superpowers and define the monster worth slaying—the big-ass problem that makes resources take notice.

This isn't market research. It's edge identification. What can you do that makes competitors irrelevant? That's the only important question.

RESULT: Crystal clear positioning that cuts through noise and nonsense.

2

Design What's Worth Doing

Now we architect the specific moves that make resources pursue you. Not marketing tactics—strategic positioning and tactical steps that create gravitational pull.

Clients, talent, partners, and investors start seeing you as the solution to problems they're desperately trying to solve—and they join you.

RESULT: Inbound interest instead of outbound hustle

3

Deploy the Operating System

This isn't a one-time fix or magic bullet. It's an operating rhythm that compounds value month on month & quarter on quarter. Every decision reinforces your edge.

You become the business that others want to join, fund, partner with, and acquire—on your terms.

RESULT: Sustainable competitive advantage and exit optionality

We Unwind Crappy Beliefs

1. RESOURCES ARE FINITE

Resources abound for the right problems.

There's infinite capital, talent, and opportunity. But only for businesses solving problems that matter.

2. GROWTH IS HARD

Growth is inevitable with edge.

When you're solving the right problem better than anyone else, growth becomes the natural result, not the struggle.

3. GOOD EXITS ARE RARE

Exits are architected, not hoped for.

Every decision can either build toward exit value or destroy it. We choose building.

Ready to Stop Chasing and Start Attracting?

The Edge Protocol isn't theory. It's battle-tested strategy from someone who's built, bought, sold, and invested across 100+ countries.

A real human will contact you to schedule an Edge Protocol brief. Our goal is to quickly determine with if you're a good fit for the Edge Protocol and to, regardless, leave you with the basics of the protocol that have helped hundreds of business leaders unsuck their businesses.

Receipts from the Edge

"Jeff understood both our problem and our opportunity. What we thought was killing our business is now our greatest strength. We've doubled our size since."

—Jaime Almirón, Croté (Madrid, Spain)

"Jeff's strategic acumen amidst business complexity is so profound, it makes you want to rejoice! I'm tempted to create dire scenarios just to see if I can stump him."

—J. Newsome, CEO Presentation Partners

"I wished I had met him earlier in my life. I would have enjoyed life more and probably made a lot more money."

—W. Blanco, PhD, Co-Founder, Acreage