SIMPL
What This Is
Strategic guidance embedded in your leadership team.
No governance theater. No consulting marathons. Just someone who's built lots of companies around the world and knows where the bodies are buried.
What You Get
Jeff Spence, Actually Available
Monthly executive calls. Real functional communication between meetings. No waiting for quarterly board meetings to solve urgent problems or attack high-value opportunities.
Your executive team gets better at solving bigger problemsā€”not because Jeff does it for them, but because his decades of pattern recognition across 100+ countries gives them the context to see what actually matters. They learn to think like someone who's already navigated this terrainā€”without getting punched in the face.
The Edge Protocol Navigator
Jeff's spent a career identifying why some companies attract resources while others chase them. The Edge Protocol is that pattern recognition codifiedā€”simple, powerful principles that separate businesses that scale from businesses that stall.
The Navigator tracks whether SIMPL is actually applying those principles or just talking about them. The WithFuel team handles all the data synthesis. You get the intelligence without the workload.
The Edge Protocol Navigator platform interface
The WithFuel Team Handling the Details
Platform management. Data synthesis. Administrative support you don't hire or manage. Zero added workload on your team.
Why This Works for SIMPL
You're pivoting telecom/IoT to SaaS. That's a fundamental shift in how you create and capture value. You need someone who's made that crossing and knows where the traps are.
You get:
- Strategic context you don't have time to build
- Pattern recognition from someone who's seen this movie before
- A leadership team that gets stronger, not more dependent
- A team behind the scenes tracking and reporting progress as SIMPL becomes "Edgier"
How This Works
Monthly calls with Jeff.
Ongoing platform access.
Questions answered, not queued.
One interfaceā€”Jeff and team manage everything behind the scenes.
Executed at whatever pace, cadence, and intensity makes sense for the business.
The Investment
Three-month minimum commitment. Billed monthly by credit card at the start of each month.
Note: That's a boatload of high-quality strategic guidance for half the cost of some horribly mediocre hire.
What This Isn't
Not consulting decks you'll never implement. Not coaching about feelings. Not quarterly board meetings where someone nods, rubs their chin pensively, and asks about cybersecurity and AI.
This is embedded strategic guidance from someone who's already crossed the terrain you're navigating.
Next Steps
If this is what SIMPL needs right now, awesome. We're ready to proceed and help the SIMPL team accelerate the hell out of this business.
If not, also awesomeā€”but please figure out how to get this level of guidance. Because SIMPL still needs it.
The WithFuel Team
[email protected]
