Be Bold.
Take Ground.
Fuel What the Safe Fear.
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Business is not what you've been taught.Â
You won't be rewarded for being safe or average.Â
You're rewarded for doing something worthwhile.
Forget safe.
Forget average.
Do what others won't.
what (smart) people are saying

"Jeff gave me the clarity and tools to rethink my approach, and the results have been game-changing."
T. Laurent
Dallas, Texas USA

"I will never think about business in the same way. My expectations of our business have forever changed."Â
S. Travers
Dassault. Paris, France

"Jeff unwound 20 years of poisonous thinking in the first 30 minutes."Â
J. NovotnĂ˝
Zentiva, Prague, Czech Republic
why withfuel
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WithFuel was built to help business leaders quickly change their perspectives about business so they can build something that's worth building. Most CEOs assume the leap requires more time, money, or luck than they have.
It doesn’t.
It requires a shift in perspective.
That’s what we bring—along with a global network of investors, operators, and business leaders who see what others miss. We’ve worked with companies on six continents, and the patterns are always the same: the leaders who win aren’t the ones who HAVE the most resources. They’re the ones who ATTRACT the most resources. — jds.
